Stitcher listen later2/3/2024 ![]() ![]() Stitcher also sources revenues through advertising dollars starting with partnering and then later selling itself to ad networks – the largest of which is Midroll Media. Regarding advertiser networks, CEO Erik Diehn acknowledges “that sort of read will not necessarily scale to billions of dollars”. As content is a hit-driven business, access to listener impression level data allow Stitcher to know what drives successful content, and more importantly which type of content to put behind a paywall. It employs a hybrid revenue model – all users can access a select number of podcasts for free, but also offers access to premium content through a subscription. As a result, Stitcher is handset agnostic and available on both iOS and Android devices. While Apple Podcasts is a very small part of Apple’s overall business, Stitcher’s needs to build a sustainable stand-alone podcast business. Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists It also doesn’t give ways for podcasters to charge for content, except “host-read ads” built directly into the episode, funnelling advertiser money straight to publishers. ![]() Apple puts content into its app free of charge, using the app and its library as an additional service for iPhone users. It is not known to collect any direct revenues (until it chooses to produce its own podcast content similar to AppleTV). Apple provides the Podcasts app automatically pre-downloaded into every new iPhone and allows listeners to access all its partner publisher content for free. Stitcher’s subscription business model stands in contrast to that of incumbent Apple. As a podcasting player app, it sits in the middle of a complex ecosystem connecting publishers, their hosting platforms, and advertising providers to the lucrative young, educated, and affluent American population that listen to podcasts. Stitcher, positioned as the “Netflix of podcasts”, is the second most popular podcast app globally with over 100,000 podcast episodes, and over $50 million in 2018 revenue.
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